We were faced with the task of creating a corporate identity for a flower shop. Competition in this market is huge, all look like one on one and, it seems, something new can not be thought of.
The graphic system is based on a simple logo of three red flowers, which our client liked. The logo was created a couple of years ago for another project, but it wasn’t accepted and it was dusting on our shelf.
The easiest solution would be to give the logo to the client and get the money. But we did not calm down. The main thing that worried us was how to really help the client and make a recognizable identity in the competitive market.
Place the logo on the shop signage is an obvious solution, but it does not solve the problem. It is necessary to create a recognizable graphic system.
We started with research. To do this, we went to the nearest market, bought a couple of magazines with advertising and plunged into Internet surfing.
We found a simple but elegant solution – to create a pattern out of a logo. Now you can make any media recognizable. 48 – 248 – 2048 flowers…
Pattern is wonderful and beautiful, but you need to make some words sound in your head when you see him. We write the name with a kolikö headset. We put a red dot in order to make a friend of the text part with the pattern.
Название «Территория цветов» придумал клиент.
The pattern looks great on both the lightbox and the huge canvas. You can calculate the optimal size of flowers, taking into account the distance to the audience – we see flowers, not a colored spot. At the bottom there is always enough space for the logo and additional information (web addresses, contacts, promo descriptions).
On the advertising carrier the pattern attracts attention, and on souvenir production looks cosy at home.