I’ve started rereading Rework (the English edition is titled Rework: Change the Way You Work Forever), and the first chapter is called “Ignore the Real World.”

I realized how my attitude toward these kinds of bold concepts has changed:

1. Yes, great! Do whatever you want! They don’t know anything and don’t understand!
2. But the world became what we see now, so the rules of the game clearly work. A norm is a viable order.
3. (you are here) Sometimes play helps you get unstuck and change something (at least your point of view, to start with).

Now I look at it positively. Maybe I’ve simply come to see that rules and norms allow for mistakes. That doesn’t mean the mistaken thing will take root (probably not). But as a designer, I understand that experiments and play are necessary.

That’s what design thinking is. Not the version with sticky notes on a wall, but the one about understanding the balance between norms and errors.

Yesterday I received a letter from Pika in the mail… Who is Pika and why is she (he) writing to me. The letter contains congratulations - cool! It’s just not happy. Everything must be on time. Having visited the site, I remembered what Pika is, but now I don’t need it, because “a spoon is expensive for dinner.”

And if you decide to send the user such a letter, again interest him in the product. Well, what is it? A few lines of text, and the button is somewhere unknown…