The task was to create a brand identity for a cargo delivery company. Transportation companies today have a similar style, do not stand out and are not memorable. For example, in Russia (and the CIS countries), many transportation companies are called “Transauto”, “Transtechtsal”, etc. I wanted the name to stand out, reflecting the delivery process - from point A to point B.

We live in an age of stupidity, sarcasm, irony (and self-irony). The age of “yellow masks”. I haven’t done poster graphics for a long time; I decided to start again this year. 😜

Yesterday I received a letter from Pika in the mail… Who is Pika and why is she (he) writing to me. The letter contains congratulations - cool! It’s just not happy. Everything must be on time. Having visited the site, I remembered what Pika is, but now I don’t need it, because “a spoon is expensive for dinner.”

And if you decide to send the user such a letter, again interest him in the product. Well, what is it? A few lines of text, and the button is somewhere unknown…

I’ve noticed that I get the most satisfaction from systemic change. For example, I added a new feature, fixed something on the site, drew a logo, corporate identity or a key interface element. These are changes that affect not one element (section) of the system, but the entire system as a whole or its larger part (section, branch).