Remade the poster “Icon of This Age”. The new version is simpler.

Recently, during an evening walk, I came across a snowman. Not a big, real one, but a small, symbolic one. I like snowless winters, but someone must be feeling sad today and left it here.

Woven from water, doomed to wait for spring in the middle of the nocturnal concrete city. A symbol of hope.

You walked by but didn’t notice it.

Listen to a song by Dolphin from the album “Существо” (2011). It’s about hope. I strongly recommend listening to the whole album.

An ordinary winter evening.

I took a walk through the foggy January evening in Minsk.

Sarabande — a dance of the soul, a conversation with silence. The music tells a story that cannot be expressed in words. In this short film, I sought to convey the beauty of the moment and the tension of the unknown.

A bit of a summer evening

Recently there was a very strong wind in Minsk. During an evening walk, I noticed a lonely autumn leaf on a tree. Unfortunately, a photograph will not convey its horror and steadfast resistance to the onslaught of the elements. The wind was dying down - you can take a break. But then a new gust is stronger than the previous one - the leaf again tries to hold on with all its might.

I watched the confrontation between nature and nature. People separate themselves from the world around them, oppose themselves to everything. “How she raged!” (nature) - as if there is me, and there is she. But when you look from the side, you see more clearly how everything interacts with itself. Like a dog trying to bite its own tail.

A steadfast autumn leaf! I think it won that night, to proudly fall on the wet November asphalt in the morning. Autumn. Once again, nature throws off its clothes, as it will one day throw us off.

See also The Fall

If the crowd doesn’t like (approve) - most likely, everything is done correctly. There is only one criterion of quality - sincerity. That’s it.

I’m on my way to this, but I can’t yet throw off my dependence on approval and come to crystal sincerity. We are social creatures, which means we depend on the opinions of other people. Conformism is encouraged in systems.

At first glance, it may seem that it is easier for an introvert to run away and hide from the world - “I’m right, and you’re all assholes!”, “Nobody understands my genius!” And indeed, you need to avoid the crowd so as not to lose yourself. But you definitely can’t hide from one person. I talk to myself for hours every day – in text, in my head, and even out loud. The arguments there are more intense than those in your get-togethers with colleagues at planning meetings, with friends in cafes, or cute purrs in the comments. I have nothing to fear – there is blood and flesh, joy and pain, a black abyss and blinding light. Most people avoid all of this in themselves, keeping it on the farthest shelf, never approaching or opening it. But it’s all here. It’s all already in me. This is me!

A constantly open daily note on my phone, so that I can catch the flow. If I sit down to write on purpose, I’ll end up with a plastic piece of crap that can collect a lot of likes, but will kill me as a person, a human being, a creature.

So likes aren’t important? It’s a paradox, but they are important. A like is one form of showing love¹. This is a good person and I want to express my love to them. It’s nice to receive this because it required an internal dialogue and awareness on the other side. So, there is a similar person there.

I know people who never like. I know people who like everything. I know the mechanisms of both.

In the meantime, all I can do is try to push people away, because attracting people who don’t resonate with your personality will always lead to negative friction. I call it Anti-Marketing.

P.s. This topic is very interesting to me and I will definitely continue to think about it and share it with you. In the era of marketing, we have forgotten about sincerity. In the era of likes, we have stopped valuing feelings.

Instead of a like, write to me and tell me what you think.