The task was to create a brand identity for a cargo delivery company. Transportation companies today have a similar style, do not stand out and are not memorable. For example, in Russia (and the CIS countries), many transportation companies are called “Transauto”, “Transtechtsal”, etc. I wanted the name to stand out, reflecting the delivery process - from point A to point B.

We live in an age of stupidity, sarcasm, irony (and self-irony). The age of “yellow masks”. I haven’t done poster graphics for a long time; I decided to start again this year. 😜

Deadlines are abstract concepts that are represented by calendar events or phone reminders. But what if we could make them real? I came up with a device (and created its logo) that has only one function: to show deadlines.