LA NOTE
My task was to create the visual identity for LA NOTE, a digital cultural publication focused on contemporary art, exhibitions, photography, and the emerging artistic scenes of Paris. The project was conceived as a subscription-based media platform with a clear editorial rhythm, where each issue is built not around the news cycle, but around a single theme, a single observation, or a single cultural shift. From the outset, the visual language was intended to convey not decoration, but focus, precision, and editorial rigor.
Initially, the client expected a more refined, distinctly French-style logo, with serifs and a recognizable Parisian cultural tone. I proposed a different approach and built the mark around dense typography, rhythm, and the discipline of print layout. This led to a logo in which the name merges with abstract lines of text, immediately setting the tone for the publication.
The next task was to reduce the mark without losing its character. The shortened version was created for situations where the full logo would be impossible or impractical to use: in limited space, at small sizes, and across more compact formats. At the same time, it was important to me that it would not feel like a simplified symbol, but would retain the core elements, structure, and rigor of the original solution. As a result, the reduced version works as an independent part of the system while preserving the character of the main mark.
After creating the mark, I translated this logic into the publication’s homepage. Here, the visual identity unfolds more fully and operates not only through the logo, but through the editorial structure itself. Article previews, the introductory block about the publication, a strong visual focal point, sections, and subscription are brought together into a single, coherent system. It was important to me that the homepage would not simply present LA NOTE, but immediately show how the publication is structured, what kinds of themes it engages with, and what reading rhythm it offers.
If, in the logo, the lines exist as an abstract image of text, then on the inner page this idea unfolds through the material itself. It was important to me that the mark would not remain a separate element in the header, but would manifest in the layout, rhythm, and the way the content is presented.
I also created a more restrained landing page. This is a shortened version for cases where the full editorial spread is not needed. It retains only the logo, a brief description, and the subscription section. This version preserves the same visual identity, but works as a simpler and more precise entry point into the publication, without unnecessary elements or noise.
For me, this project became a way to show that a cultural publication does not have to speak the language of refinement in order to remain precise and attentive. In the case of LA NOTE, a stricter and more restrained form made it possible to maintain the right tone and build a cohesive digital identity around it.
Behind the Scenes
Resources
- The presentation video uses a musical piece by Jooga-Booga_studios