Anton Maliauski Anton Maliauski

I know the price of a like

November 4, 2024

If the crowd doesn’t like (approve) - most likely, everything is done correctly. There is only one criterion of quality - sincerity. That’s it.

I’m on my way to this, but I can’t yet throw off my dependence on approval and come to crystal sincerity. We are social creatures, which means we depend on the opinions of other people. Conformism is encouraged in systems.

At first glance, it may seem that it is easier for an introvert to run away and hide from the world - “I’m right, and you’re all assholes!”, “Nobody understands my genius!” And indeed, you need to avoid the crowd so as not to lose yourself. But you definitely can’t hide from one person. I talk to myself for hours every day – in text, in my head, and even out loud. The arguments there are more intense than those in your get-togethers with colleagues at planning meetings, with friends in cafes, or cute purrs in the comments. I have nothing to fear – there is blood and flesh, joy and pain, a black abyss and blinding light. Most people avoid all of this in themselves, keeping it on the farthest shelf, never approaching or opening it. But it’s all here. It’s all already in me. This is me!

A constantly open daily note on my phone, so that I can catch the flow. If I sit down to write on purpose, I’ll end up with a plastic piece of crap that can collect a lot of likes, but will kill me as a person, a human being, a creature.

So likes aren’t important? It’s a paradox, but they are important. A like is one form of showing love1. This is a good person and I want to express my love to them. It’s nice to receive this because it required an internal dialogue and awareness on the other side. So, there is a similar person there.

I know people who never like. I know people who like everything. I know the mechanisms of both.

In the meantime, all I can do is try to push people away, because attracting people who don’t resonate with your personality will always lead to negative friction. I call it Anti-Marketing.

P.s. This topic is very interesting to me and I will definitely continue to think about it and share it with you. In the era of marketing, we have forgotten about sincerity. In the era of likes, we have stopped valuing feelings.

Instead of a like, write to me and tell me what you think.


  1. And it can also be a gesture, a hug, a word, a message, or even a concluded deal. ↩︎

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