New logo for Lebedev studio

If anyone doesn’t remember, this is what the Lebedev Studio logos looked like a long time ago (on the left) and recently (on the right). Barcode styling, continuity - everything is cool!

And now the new episode of the series “Degradation” - (Spoiler alert!) everyone is exchanging good logos for dull shit. But I sincerely don’t understand why.

As someone accurately noted:

Looks like the logo of a Georgian restaurant

We used to follow the studio to see what good design is, learn something and copy it. Today, instead of good design, we see something strange - something that still needs to be interpreted somehow, to find the deeper meaning, to discern coolness. I will reveal a terrible secret - the king has been naked for a long time. This may be a good logo design, but it is not cool at all - ordinary. People today do not follow the best ¹, but the loudest, most scandalous. This is how we are all designed - we need some spice.

Someone commented very well about the “best studio” under the video:

The best studio with the worst reputation

Yes, the external is a reflection of the internal!