Anton Maliauski’s design laboratory. We explore the map and pave the way, charge with creative power ⚡, educate, draw, write, code.
We are antagonists of classic web studios, design departments and agencies. We remain small and flexible, we hate bureaucracy, we say “no”; we build processes based on research and understanding; we experiment in creating products. We develop a platform to be useful.
“Avatar” appeared in 2014
We’re investigating the map and looking for answers. We follow with interest the science, art, media, economy, technologies, processes and regularities in nature and society. Reflection of the sun in a mountain lake, the smell of fresh bread, crying baby, communication between people is no less important than a new technology or economic trend. Empathy, practice and knowledge are the basis for the new.
What does the research process look like?
The man is a researcher. It is enough to be open and feel part of the whole, trying to understand the essence of things.
We constantly set up processes and tools to facilitate the collection, processing and dissemination of information. Our platform is an important tool.
Do you share observations?
Oh, yes, of course! A very important reason for creating the platform was our desire to share our observations and inspire others to pay attention not only to the tools, but also to the essence.
It’s important to understand where, why and at what speed to go. We find connections, build hypotheses and experiment. We use design thinking and our own methodology. Work on each project always begins with understanding the way. In small projects it is the most expensive stage.
Why would I pay for that?
Imagine going (by scooter, car, horseback ride or plane ride) from home to the office with blindfolds and earphones in your ears.
Approximately the same thing happens when a client orders a website design, logo or podcast, but does not want to pay for the research and strategy stage. And this is a bad example, because here is known the final point of the route – the office. In reality, the client often does not see the target (or sees the wrong one).
We help the client to see the target, pave the way, choose the right transport and set the effective speed.
What do I have to do at this stage?
The stage is not possible without your active participation. We need to do a few interviews and a briefing, to find a creative solution, using design-thinking methodologies and “the way”.
It’s gonna work forever?
The research and strategy phase is a continuous process as time passes, new obstacles appear and the final point may change.
You can work with us from time to time, complementing and improving your vision of the path, or you can work with us all the time – it helps you to move as efficiently as possible. Even one-time cooperation will bring tangible results.
How do I get the results?
It’s not the reports that matter, it’s the understanding of the purpose and the path. The main task is to understand for yourself and to make yourselves understood. At the end of the stage, we send you the report in PDF format.
Every block is a solution on the way. We don’t specialize in one thing – we use the tools that are best suited for a particular task. Let’s experiment.
Why are they called “blocks”?
Compare it with the blocks in the constructor. Each one is independent of the others, connected together to form a structure that helps to move along the way.
Do you make your own blocks?
Not all of them. If we feel that our expertise or resources are not enough, we will invite specialists. Implementation is always under our control.